Mark Vanderkam
Strategist, Copywriter, Business Coach
Business Growth
Solutions
Marketing Strategy
Design / Branding
Communications & Outreach
Sales Tools & Programs
Business Development
Our Methods Get Results. Ask Us How …
Marketing & Business Development That Gets Results …
We develop and execute business and marketing plans to help clients launch new products, enter new markets, grow sales, and increase revenue. We have developed a blueprint for building out integrated programs that get results. Here are the key elements of our program …
Strategy & Planning
Research & analysis • Key market insights • Opportunities & goals • Mission / Vision • Business planning • Product planning • Marketing / sales planning • Projections & resources • KPIs & Metrics
Business Development
Dealer channels | Alliances / JVs | Access to capital | Acquisitions / Divestments | Distribution strategies
Customer Insights
Ideal target customer | Key pain points | Customer journey mapping | Buyers / Personas / Avatars | Win/Loss analysis
Messaging Definition
Positioning | Value proposition | USP | Copywriting | Slogan / Tagline | Elevator speech | Talking points
Branding & Design
Logo • Brand personality • Typography • Imagery • Corporate identity • Standards
Copywriting
Brochures • Websites • Landing pages • Slide decks • Advertising • Posters / signage • Email sequences • White papers / Reports • Articles • Social posts • Newsletters • Vlog/Podcast scripts • Testimonials
Lead Generation & Engagement
Ad / DM / ABM campaigns | Lead magnets | Landing pages | Email sequences | Content marketing | SEO/SEM | KPIs
Media Relations & PR
Press releases | Backgrounders | Media assets | Interview banks | Talking points | Outreach campaigns
Sales Tools
Sales scripts | Letters | Proposals | RFI/RFP templates | Presentations | Offers & bundles | Trade show booths | Testimonials & Case studies
Sales Management
Funnel management | Closing & Contracts | Channel support | Team development | Customer stages
Martech Stack
CRM | Funnel tools | Autoresponder | CMS & websites | SEO / SEM | Email marketing | Social media integration | AI | Live Chat | Payment gateways | Reports / Analytics | Tracking | Content management
AI Utilization
Training AI with content for on-point messaging | Prompt engineering for specialized tasks | Content / tools / products generation | Lead and funnel management | Performance tracking
Branding – Logos
Websites
Sales Tools
Get started today!
Let's talk about how we can help you grow your business.