Market Research

We design and execute market research projects which delve into areas such as: — assessing the regulatory environment — analyzing new market segments and / or territories — customer interviews and analysis (including focus groups and surveys) — buyer intention surveys — win/loss analysis — KPI Dashboard — market trends — product/service research (what does the market really need) — competitor review — S.W.O.T. discovery — secret shopper (to assess steps in your sales process).

Marketing Strategy

An outside perspective is essential to help assess your options, set goals and develop a strategy. We interview a range of stakeholders and related parties (eg., front-line sales people, vendors, senior management), identify key questions, assess risks, set goals, and scope out what is needed to pursue the strategy.

Planning & Faciliation

Once the goals are set and the strategy decided, we assist with the detailed planning work required to implement the strategy and answer the question: “How do we get there?” — Business Plan — Marketing Plan — Sales Plan — Business Development Plan — Resources/HR Plan — Budgeting — Timelines — Revenue/P&L Projections.

Business Development Programs

A major part of business growth is derived from relationships and agreements with key counter-parties. We facilitate corporate relationships related to: — access to capital — strategic alliances — joint ventures — divestments — mergers — acquisitions — partnerships — distribution channel expansion.

Messaging / Positioning

What do you think you are saying to the market through various channels? What is the market actually hearing? Are you addressing the hot-buttons and needs of the market? Have you clearly defined your value proposition and distinctive competency? Where are you positioned in relation to competitors and replacement products? Is your messaging consistent, persuasive?

Sales Tools

Your sales team needs powerful tools to help communicate the benefits of your offering. We write / design / produce a wide range of deliverables including: — PowerPoint Decks — Corporate Brochures and Sell-Sheets — Videos — Websites — Corporate Identity Packages — Posters — Podcasts — Trade Show Displays — Case Studies — White Papers — Testimonial Packages

Lead Generation Campaigns, Tools & Processes

To get buyers to show their interest in what you are selling, we create campaigns and tools which enable you to send out compelling information to attract responses from interested parties. Tools include — “Free Reports” — White Papers — Process Charts — Landing Pages — Opt-In Forms — Videos — Infomercials — Advertorials — Sponsored Content.

Content Marketing / SEO

Welcome to content marketing, which is the art of engaging your market through informative content that speaks directly to the questions and needs of your audiences. We create content that people want to read or view: Articles — Power Points — Process Charts — “How To” Guides — White Papers — E-Books — Videos — Case Studies — Interviews — Newsletters — Web Pages — News Releases — Brochures — Blog Posts — Podcasts — Fax & Email Blasts.

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