Marketing Strategy

A clear strategy is a key to success.

Using our proven “Five Step Marketing” method, we work with you to define specific targets and bring marketing activities into alignment with these goals. Once this is done, we work together to execute the plan diligently and start generating results.

We design and execute market research projects which delve into areas such as: assessing the regulatory environment — analyzing new market segments and / or territories — customer interviews and analysis (including focus groups and surveys) — buyer intention surveys — win/loss analysis — KPI dashboard — market trends — product/service research (what does the market really need) — competitor review — S.W.O.T. discovery — secret shopper (to assess steps in your sales process).

An outside perspective is essential to help assess your options, set goals and develop a strategy. We interview a range of stakeholders and related parties (eg., front-line sales people, vendors, senior management), identify key questions, assess risks, set goals, and scope out what is needed to pursue the strategy.

Once the goals are set and the strategy decided, we assist with the detailed planning work required to implement the strategy and answer the question: “How do we get there?” — Business Plan — Marketing Plan — Sales Plan — Business Development Plan — Resources/HR Plan — Budgeting — Timelines — Revenue/P&L Projections.

What are the steps to successful marketing?

To help you get the results you are looking for, we assist with research, goal setting, planning (along with other aspects of marketing such as product development, pricing and distribution strategy), execution (includes budgeting, positioning, communications, and team development), and assessment.

Research

Understand where you are.

Goal setting

Decide where you want to be.

Strategies & Plans

Determine how you will get there.

Execution

Make it happen.

Results

Assess your progress and make adjustments.

Leverage points in the 5-Step Marketing Method

A proven method for identifying key leverage points & driving new growth.

Research

  • Regulatory Environment
  • Segment Analysis
  • Customer Analysis
  • Leadership Direction
  • Buyers & Influencers
  • Financial Analysis
  • KPI Dashboard
  • Trends
  • Analysis of 4-P’s
  • Win/Loss Analysis
  • Competitor Review
  • S.W.O.T.

Goal Setting

  • KEY Issues
  • Stakeholder Buy-In
  • Filter & Focus
  • Risk Assessment
  • S.M.A.R.T. Goals
  • Financial Commitment

Strategies & Plans

  • Business Plan
  • Marketing Plan
  • Sales Plan
  • Resources/HR Plan
  • Pro Forma P&L
  • Positioning
  • Personas
  • Legal

Execution

  • Team Development
  • Technology
  • Lead Generation
  • Branding
  • Message Base
  • Communications
  • Sales Collateral
  • Distribution Channel

Results

  • Intial Traction
  • Ready. Fire. Aim.
  • Scaling Up or Down
  • In-Campaign Metrics
  • Team Focus & Tuning
  • Timeliness & Engagement

Get started today!

Let's talk about how we can help you grow your business.