Marketing Strategy

A clear strategy is a key to success.

Using our proven “Five Step Marketing” method, we work with you to define specific targets and bring marketing activities into alignment with these goals. Once this is done, we work together to execute the plan diligently and start generating results.

We design and execute market research projects which delve into areas such as: assessing the regulatory environment — analyzing new market segments and / or territories — customer interviews and analysis (including focus groups and surveys) — buyer intention surveys — win/loss analysis — KPI dashboard — market trends — product/service research (what does the market really need) — competitor review — S.W.O.T. discovery — secret shopper (to assess steps in your sales process).

An outside perspective is essential to help assess your options, set goals and develop a strategy. We interview a range of stakeholders and related parties (eg., front-line sales people, vendors, senior management), identify key questions, assess risks, set goals, and scope out what is needed to pursue the strategy.

Once the goals are set and the strategy decided, we assist with the detailed planning work required to implement the strategy and answer the question: “How do we get there?” — Business Plan — Marketing Plan — Sales Plan — Business Development Plan — Resources/HR Plan — Budgeting — Timelines — Revenue/P&L Projections.