ABSTRACT Do you base product prices on the cost of production or the market's perception of value? This article looks at ways to make pricing a strategic rather than a purely financial decision and to break out of conventional paradigms and explore possible new...

ABSTRACT Does market research cause "analysis paralysis" or does it really help firms to develop more successful products? This article looks at the folly and costs of ignoring market realities and provides a practical framework for an effective approach to research...

Entrepreneurs and top-level executives have something in common: both groups have the power of kings (or queens, depending on your gender) to choose the direction in which they want to go and then execute the plan. No matter how large or small the business under your...

ABSTRACT Whether you want to close a major account sale or raise venture financing or convince a star executive to join your team or enter a new partnership, you face the challenge of overcoming doubts and misgivings and winning the agreement of decision-makers. This...